VÉLIGO
VISUAL IDENTITY
SOCIAL MEDIA
PRINT
Véligo Location is an electric bike rental service in Île-de-France. The aim is to encourage the use of bicycles, particulary for the way home to work. It is also the first subscription for testing the assisted bicycle for 6 months.
Promotion of renowned places in Île-de-France with several carousels posted on Instagram and Facebook. I made all the illustrations.
Pedagogy around road safety posted on Facebook and relayed on Véligo Location website.
We created a print and DOOH campaign broadcast in September 2019 in subways, RER and stations in Île-de-France. « Rental or Never! » campaign was supported in social media on Facebook and Instagram.
Lifestyle, inspirational posts « Are you more? », where the audience is invited to comment with an emoji. Role of pure engagement.
Benefits of electric bike rental highlighted through equations.
Illustration of 15 maps representing the opening of new stations in Île-de-France. A game was thought in order to make winning someone to have a pretty Véligo printed map.
Big campaign for Véligo « 6 mois qui changent la vie », and this film broadcasted on TV, cinema, DOOH and digital.
Agency: Havas Paris
Chief Creative Officer: Ludovic Ténart
Art director: Sabine Cordier
Copywriter: Andréa Schrieke
Director: Samuel Rixon
Production: HRCLS
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