DISCOVER YOUR TRUE NATURE
DS 3 BLACK LIZARD LIMITED EDITION
INTEGRATED CAMPAGNE
To highlight the uniqueness of the vehicle and its USPs, the idea is to represent DS 3 BLACK LIZARD in the same way as a scientific sketch. The car would be placed in a showroom, like those that can be found in a museum, like the Museum dʼhistoire naturelle.
By creating an animation overlapping the actual image of the car, the viewer will be able to progressively see DS 3 BLACK LIZARD turn into an animal. All this will be possible thanks to “Overlap reality experience” developed by French company « Skyboy ».
Agency: Marcel
Head of social media: Loris Bernardini
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