RATP
GLOBAL CAMPAIGN
A new colorful brand territory, a human touch and a modernized logo that breaks free from the letters RATP. 9 campaign visuals to renew the link between RATP and its travelers, tell them how well they know them, and tell them « see you tomorrow ».
Agency: Havas Paris
Chief Creative Officer: Christophe Coffre
Copywriter: Célia Mischis
Typographer: Éric de Berranger
Production: HRCLS
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