#GIRLBOSS x NETFLIX
DIGITAL
INTEGRATED CAMPAIGN
Campaign proposal J-1 before the release of Girlboss series. This one traces the life of Sophia Amoruso, famous founder of the ready-to-wear website Nasty Gal. The result is an equation expressing Sophia’s path to success.
Uber, in partnership with Netflix, offers , free race lasting less than 30 minutes, to people living in Paris, Lyon, Bordeaux, Marseille and Lille with the promo code UberGirlBoss.
In the Uber : an Ipad with Girlboss app, containing a video with the presentation of Sophia Amoruso, a teaser of the series and a quiz to try to win 1 month of free subscription to Netflix. Finally, bank notes Sophia Amoruso are distributed in the Uber, containing promo codes to use on the website Nastygal.com
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